Creating Your Brand: Guide Book for Real Estate Branding
During my time as a graphic designer at Coldwell Banker, I encountered a significant challenge with the real estate agents regarding branding. Many were unfamiliar with the concept and its implementation. Complicating matters, we faced stringent time constraints due to the high demand for marketing materials.
In light of these challenges, I conceived a solution that would streamline our workflow while empowering real estate agents to grasp the fundamentals of branding. After conducting thorough research and compiling enough information, I developed a comprehensive guide.
My objective was to craft a resource that would be both inviting and informative, directly to both novice real estate professionals. By having a balance between simplicity and depth, I aimed to ensure that the guide remained engaging without overwhelming its readers.
Ultimately, the implementation of this guide proved to be a great success. Not only did it expedite our branding processes, but it also had a notable increase in revenue for the marketing department. Branding initiatives flourished like never before, marking a significant milestone in our organizational success.
